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タイトル :THE DREAM FACTORY Fender Custom Shop(洋書)
著者 出版社 :Tom Wheeler 著 HAL・LEONARD
ISBN-10 :1423436989
ISBN-13 :978-1423436980
発行日 :2011年
サイズ :27.0cm x 26.5cm x 4.5cm 592ページ
価格 :U.S.$75.0

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内  容:
About the Author
Dedication
Acknowledgements

Foreword
 by Billy F Gibbons

Introduction

Seeds and Roots
 Origins of the Custom Shop Concept

Setting Up Shop
 Mr. Stevens, Meet Mr. Page

First Guitars, Evolving Roles
 The New Mandate: Deliver Product,
  Be Timely, and Make a Profit

Building a Team
 The Early Years

Forever Man
 Eric Clapton and the Custom Shop

The Great Leap Forward
 Spec Guitars and Big Numbers

Vintage Rising
 “The more we refined our Custom Shop
 product, the more we looked back to
 the vintage era”

Unleash The Fury!
 Big Hair and Batwings

The Set-Neck Fenders
 “They were the beginning of the ‘price list,’
 the Custom Shop's own product line”

The Halo Factor
 Artist Signature Guitars of the First Decade

Art Guitars and the Wow Factor
 “It's all about the sky's the limit”

Jump to Lightspeed
 Price Sheets and the Second Big Shift

The Cycle Continues
 Expanding the Team

Marketing Evolves

 Beyond the Phantom Flagship

The Designer/Signature Series
 Robben Ford, D'Aquisto

The New Old
 Relics and Time Machines
Sorcerers and Apprentices
 Master Built and Team Built

Getting Better All the Time
 Quality Control in the Factory and
 Custom Shop

Late-'90s Set-Necks, Showmasters,
the Hendrix Monterey Pop Strat


The Pirates Of Corona
 Just a Bunch of Ragtag Guys

A New Vision
 Mike Eldred Takes the Reins

New Arrivals, New Energy
 Team Building, Post-'95

Wrapping up the Late 1990s
 Classic Player Start, Artist Guitars,
 Artist Builders

Mojo Workin' in the New Millennium
 Tributes, the Woodstock Strat,
 Highlights 2000-2003

The Mermaids of Avalon and Other Tales
 Art Guitars of the Second Decade

2004
 50th Anniversary, Rory Gallagher and SRV
 Strats; Master Designs

2005
 The Mary Kaye Tribute, Limited Releases,
 the Top-Scoop Strat, a New Master
 Deisign, Builder Selects

2006:Moving Away From the Price List
 Beck and Blackie Tributes, More Limited
 Editions, Strat Pro

2007
 20th Anniversary Strat, George Fullerton
 SRV/Lenny, Andy Summers, G.E. Smith,
 Crossroads Sun Strat, Builder Selects,
 Heavy Relics, Crash

From Catalogs to Limited Collections
 2008:The Black Strat, Crossroads
 Antigua Strat, Heavy Relics,
 Yngwie Malmsteen Tribute

2009:Themes and Variations
 Limited Collections, Limited Editions,
 Custom Deluxes, Limited Dealer Selects

The Golden Age

Photo Credits

Index

 



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